As pressure mounted against the makers of dolls named after the Obama girls, the company announced Tuesday that it would strike the names “Marvelous Malia” and “Sweet Sasha” from its Ty Girlz collection.

The decision didn’t come a minute too soon for First Lady Michelle Obama, who argued that the company was merely exploiting her young daughters.

"We appreciate the company's response to this matter," Michelle Obama's press secretary, Katie McCormick Lelyveld, said Tuesday. The dolls have been renamed “Marvelous Mariah” and “Sweet Sydney.”

Chief Executive Ty Warner, of Ty Inc., said that the original names were in honor of this historic period in U.S. history but that they were not intended to look like the Obama girls. If you happened to purchase one of the dolls before the name switch, you probably landed quite a collector’s item.

"I'm sure many of them are being put away in a closet and are never going to be opened," Jim Silver, editor-in-chief of timetoplaymag.com in New York, told the Associated Press. "Those who bought them for their children to play with, they're not going to have much value."

Collectors aren’t the only ones who will likely get a bang out of their buck, says Chicago attorney Marc Cooperman.

"I would suspect that the company knew when it introduced the two dolls, they would cause some commotion and the company would get some press out of it," Cooperman said.